Mark 8:36
What good is it for someone to gain the whole world, yet forfeit their soul? — the economic logic applied to ultimate currency: the world as the measure of maximum gain against the soul as the measure of ultimate value. Gaining the whole world sounds like ultimate success; forfeiting the soul is ultimate loss. The exchange — everything in the world for the loss of oneself — is the worst trade imaginable. The soul (psychē) is the life, the person, the self — everything that gives the gaining of the world any meaning.