Genesis 35:11
And God said to him: I am God Almighty; be fruitful and increase in number. A nation and a community of nations will come from you, and kings will be among your descendants. El Shaddai — the name given to Abraham in Genesis 17:1 and invoked over Jacob's departure in Genesis 28:3 — is now spoken directly to Jacob. The covenant promises — fruitfulness, nations, kings — are the Abrahamic covenant given to Israel by name. The application: the covenant promises confirmed at Bethel are the same promises given to Abraham — now given to the man who has become Israel.