“Then Judah came near unto him, and said, Oh my lord, let thy servant, I pray thee, speak a word in my lord’s ears, and let not thine anger burn against thy servant: for thou art even as Pharaoh.”
Then Judah went up to him and said: pardon your servant, my lord, let me speak a word to my lord. Do not be angry with your servant, though you are equal to Pharaoh himself. Judah's approach — pardon, let me speak, I know you are equal to Pharaoh — is the approach of a man who is about to say the most important thing he has ever said. The application: the person who approaches the powerful with appropriate acknowledgment of their power before making a plea is the person whose plea is most likely to be received.